Social media marketing for PNW home service businesses

Make Your Socials Work
As Hard As You Do.

We turn your real work into content that builds trust, grows a local following, and brings in leads. Your profile keeps working while you're on the job.

Free 15-minute call with Ben.

Homeowners Look You Up Before They Call.

Even when a neighbor refers you, they check your Instagram or Facebook first. What they find there decides whether they call.

Dormant Profile

Your last post is months old. To a homeowner, it looks like you might be out of business.

Random Posts, No Plan

A phone clip here, a job photo there. Nothing that shows why you're the one to hire.

No Time To Keep Up

You're on jobsites all day, so content is always the first thing that slips.

Likes, But No Leads

The posts that do go up get a few likes and never turn into a call.

The best work in town shouldn't be the best-kept secret.

Expense or asset

Stop Posting Into The Void. Start Building An Asset.

Posting into the void
  • Random content with no plan behind it
  • Gone from the feed in a day
  • Likes that never become calls
  • Starts from zero every time you post
Building an asset
  • Content planned around the jobs you want more of
  • A profile homeowners trust the moment they land on it
  • A local following that sends you leads
  • A library of your work that keeps getting more valuable

Every post is either an expense that disappears or an investment that compounds. We build the second kind.

Why Swae Media

You Didn't Start A Business To Become A Content Creator.

And you shouldn't have to. I'm Ben Maestas. I was an architect before Swae Media, so I know what goes into doing the work right. I'm on your jobsite with the camera, and the same team handles everything after.

The Plan

We Capture It. We Market It. You Get Booked.

We Capture It

We film your real projects and your real crew on-site, then turn each shoot into a steady stream of posts.

Result: A profile worth checking out

We Market It

We keep your profile active with a plan, and local ads put your best content in front of homeowners in your area.

Result: A following that knows your name

You Get Booked

Every inquiry from your socials gets an immediate response and automated follow-up, so interest turns into quotes.

Result: Leads from your own profile
Results

We Grow The Audience. The Audience Brings The Work.

Three businesses, three ways to grow. Consistent content, a follower campaign, and a local ad push. Each one turned attention into real customers.

Second Story Carpentry Instagram profile with 1,175 followers
  1. 1,175 followers, built from on-site video
  2. What he does and where
  3. A clear call to action
  4. A grid full of real project footage

Second Story Carpentry

<200 → ~1,200

followers from consistent on-site video

23 inbound leads

from local ads placed in front of homeowners

$300K full home remodel

preconstruction agreement signed after 7 consultations

Watch the ad

Mele Miller

731

new followers in just over 30 days, from one ad speaking to her ideal client

4 a day

average leads once her offer ad launched

"I've been buried and drowning underneath the highly effective sales funnel you built for me. #GoodProblems"
Mele Miller ◆ RiteSize
Watch the ads

Method Labs

0 → 50%

of summer camp spots filled, starting from zero registrations, once our Meta ads went live

Known in town

Parents started recognizing Breanne around Tacoma. That visibility doesn't reset when the ads stop.

The work

This Is What Working Socials Look Like.

What you can count on

Low Risk. Real Footage. Your Market Only.

30-Day Momentum Guarantee

No qualified leads? We recut or reshoot at no cost, and you don't pay for the next month until leads come in.

Exclusive In Your Area

We won't take on a direct competitor in your service area while we work with you.

Shot By Us, Never Resold

Real footage of your team and your work. No stock clips, no recycled templates.

Straight answers

The Questions Everyone Asks First.

Not much. We script it, direct it, and coach you through it, and a lot of the content features your work and your crew rather than you talking.
If nothing changes
  • Homeowners check you out and move on
  • Competitors with active profiles win the trust
  • Every job still depends on referrals
With your socials working
  • Homeowners arrive already trusting you
  • Leads come in from your own profile
  • You own a library of content that keeps working

Stop Being The
Best-Kept Secret In Town.