Brand stories for nonprofits, organizations, and events

Films Created To Get
Your Audience To Move.

A beautiful film isn't the point. What happens after is: a donation made, a hand raised, a room that acts.

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The Gala Happens Once. Your Film Has To Land.

You've had videos made before. Nice shots, soft music, and nobody moved.

Pretty, Not Persuasive

Nice shots, soft music, and no reason to actually give, join, or show up.

One Shot, No Redo

The room reacts once. There's no reshoot after the moment's gone.

The Mission Gets Lost

So much focus on looking cinematic that what you needed people to do gets buried.

You're not wrong to want more than something nice to watch. A film that moves people is the goal, and that's what we build.

The Plan

Find The Moment. Tell The Story. Move The Room.

We Find The Moment

We start with what you need your audience to do: give, join, show up, or act.

Result: One clear goal for the film

We Write And Film The Story

We build the story around your mission and the people it serves, then film it.

Result: A film built to move people

Your Audience Moves

It premieres at your event or campaign, right when people are ready to act.

Result: Donations, sign-ups, action
The proof

One Film. Five Minutes. $22,000 Raised.

Women in Transportation Puget Sound needed their gala audience to do more than clap. We built a short film around their mission, and within five minutes of it playing, the room had given. The next year, we did it again.

That's what happens when a film is built to move a room, not just fill a screen.

Watch The Films In Full

Gala Film, Year One

The film that started it.

Gala Film, Year Two

The next year, it hit its goal again.

Who's behind the camera

Everything Starts With the Plan.

I’m Ben, founder of Swae Media. A film that moves people is decided long before the camera rolls: who is your audience, what they need to hear, and what you need them to do when the video is over. By the time the camera comes out, the hard work is done. That's how a $22,000 gala film hit its goal in five minutes.

Plan it right, and the film does the work.

When the film only looks good
  • The room claps and moves on
  • The ask gets lost in the visuals
  • The moment passes and doesn't come back
When the film is built to move people
  • Your mission lands with the whole room
  • People give, join, or act before the night ends
  • You have a film that keeps working after the event

You've Got A Story.
Let's Make Them Move.

Tell us about your event or campaign, and we'll find the moment that moves your audience.

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